Our Story:

From Personal Journey to Purposeful Business

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Brittney Macgregor

Owner | Fine Apparel Curator

Hi, I’m Brittney, founder of Once Upon a Resell. My journey into the world of sustainable fashion and community giving began unexpectedly, rooted in the unique needs of my family here in Louisville, KY. As a college graduate in software development, life presented different challenges that led me to homeschool my three wonderful children, each with special needs, for nearly a decade.

During this demanding but rewarding time, I discovered an unexpected knack for reselling children’s clothing. What started as a practical solution to support my family quickly evolved into a profound passion. Thanks to the incredible support of our shoppers and clients, Once Upon a Resell has grown into a small business with a big heart, allowing me to provide for my family, promote textile recycling, and actively contribute to our local community.

Our Mission & Values:

Sustainable Style, Community Impact

Once Upon a Resell is a proud Christian, woman-owned, and family small business. We are deeply committed to both sustainable style and making a tangible difference in our community.

That’s why over 10% of our proceeds directly support local church outreach programs right here in Louisville, KY. These vital programs provide essential resources like food, free clothing, school supplies, and more to families in need, embodying our belief in giving back to the community that supports us.

We are passionate about offering a curated selection of fine and quality pre-owned apparel for men and women. We spend hours every week meticulously sourcing quality pieces, ensuring you find unique, sustainable style at an affordable price. While we’re a small business, our reach is global, selling worldwide on multiple platforms.

A Better Way to Sell & Donate:

Giving Clothes a New Story

We offer a unique and impactful way to refresh your wardrobe and give your high-quality, pre-loved apparel a true second life. We understand you have options when it comes to selling or donating clothes, and we want you to feel good about choosing us.

Unlike traditional consignment or typical thrift stores, we operate on a direct buyout model. While we can’t offer consignment or standard thrift prices, we provide a transparent percentage of the item’s resell value. This allows us to cover our overhead, sustain our community efforts, and continue sourcing the unique pieces our shoppers love.

Why choose Once Upon a Resell?

  • Maximize Reuse: Many items donated to large thrift organizations regrettably end up in landfills or “rag houses” where textiles are shredded for industrial use. Through our selective buying process, nearly 99% of the apparel we acquire finds a new home with appreciative shoppers, extending its life for years to come.
  • Convenience: Our clients often find selling to us after yard sales is far more convenient than the hassle of driving to a donation center.
  • Direct Impact: You’ll have peace of mind knowing your clothing contributes directly to our local community initiatives through our charitable giving.
  • A New Life for Your Items: We ensure your retired or unwanted pieces are reused and loved for many seasons to come, receiving the appreciation they deserve.

For items you choose to donate, we gladly provide a receipt so you can claim a tax write-off. It’s a win-win for items you were considering donating or discarding anyway!

Our Curated Collection

Our specialized niche revolves around men’s and women’s American heritage, outdoor classics, and athletic wear. However, we’re always happy to consider and accept donations of any high-quality apparel we believe our shoppers will cherish and give a new life.

Ready to give your clothes a new story and support a business with heart? Learn more about our selling and donation program on our Buying Program Page.